GetShrooms Brand

Getshrooms — Brand DNA
Mushrooms, done properly 30% Beta-Glucans Fruiting Bodies Only No Filler. No Fluff. UK Brand Mushrooms, done properly 30% Beta-Glucans Fruiting Bodies Only No Filler. No Fluff. UK Brand Mushrooms, done properly 30% Beta-Glucans Fruiting Bodies Only No Filler. No Fluff. UK Brand
Brand Strategy Document

Mushrooms,
done properly.

Positioning, homepage copy, product descriptions, ad scripts and tone of voice — built from real GA4 audience data and UK competitive analysis.

🇬🇧 UK-Only Brand 📱 89% Mobile 👤 25–45 Audience ⚗️ 30% Beta-Glucans April 2026
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Positioning
Where we sit
in the market.
Brand Line
"Mushrooms, done properly."
The Gap We Own
Best value, highest potency, UK brand you can trust at £19–25
Above Us (Dirtea)
Premium lifestyle at £30–40.
Same product, higher markup.
Below Us (Amazon)
White-label at £8–12.
No identity, no potency.
Anchor Sentence — use everywhere
"No filler.
No fluff.
Just properly made mushrooms."
Brand DNA
What we are.
What we're not.

We are

High potency, honest pricing
Fruiting bodies only — no mycelium filler
Benefit-led, accessible copy
British — direct, matter-of-fact
Lifestyle-friendly, not clinical
Calm confidence — not loud
The smart choice, not the cheap one

We're not

Budget / discount brand
Premium for the packaging
Clinical or supplement-coded
American hype machine
Niche biohacker brand
Loud, shouty, disruptive
Defensive or comparison-dependent
Homepage Copy
Ready to
publish.
Hero — Headline
Mushrooms, done properly.
Subheading

High-strength functional mushroom blends — fruiting bodies only, 30% beta-glucans, nothing added that shouldn't be.

CTA Shop the range →
⚗️30% Beta-GlucansHighest potency, lab verified
🍄Fruiting Bodies OnlyNo mycelium. No grain filler.
🚚Fast UK DeliveryNext-day to your door
90-Day GuaranteeLove it or full refund
#1 Bestseller — Lion's Mane Section
Your brain works better on this.

Lion's Mane is the most studied functional mushroom for focus, memory and mental clarity. Our extract contains 30% beta-glucans — the active compound that actually matters. One teaspoon. Any drink. Every day.

Shop Lion's Mane — £19.79 →
🧠

Focus & Clarity

Lion's Mane supports nerve growth factor — helping you think sharper and stay in flow longer. Without caffeine. Without a crash.

Natural Energy

Cordyceps boosts oxygen uptake at a cellular level — clean, sustained energy that doesn't spike and drop.

😴

Rest & Recovery

Reishi is the adaptogen your nervous system has been waiting for. Lower cortisol. Better sleep. Calmer days.

Skin From Within

Tremella holds 500x its weight in water — supporting hydration, elasticity and a natural glow you can't fake.

Education Section
Most mushroom powders are mostly filler.

The active compounds in functional mushrooms are called beta-glucans. Most products on the market contain 5–15%. Ours contain 30% — lab verified, from whole fruiting bodies only. No mycelium. No grain filler. That's 2–6x more potency per serving, at a price that doesn't punish you for knowing the difference.

SAVE £100
Try all five.
Feel the difference.

Lion's Mane + Cordyceps + Reishi + Tremella + Chaga. Five properly made extracts, one properly priced bundle.

Was £179.95 — now £79.95

Get the Bundle →
Product Copy
Every word,
ready to use.
01

Lion's Mane Mushroom Powder

The UK's best-selling functional mushroom — and for good reason. Lion's Mane supports focus, memory and mental clarity at a cellular level. 30% beta-glucans. Fruiting body only. 30 servings.

Lion's Mane (Hericium erinaceus) is the most researched functional mushroom for cognitive performance. It works by stimulating NGF — Nerve Growth Factor — which supports the growth and maintenance of neurons.

Ours is different: 30% beta-glucan content (lab verified — most brands: 5–15%), fruiting body extract only (not mycelium or grain filler), 60g / 30 servings, mixes into anything. No fillers. No additives. Just properly made Lion's Mane.

Usage: Mix 1 teaspoon (2g) into hot or cold liquid daily. Most people notice a difference within 2–4 weeks.

30% Beta-GlucansFruiting Body30 ServingsCognitive
02

Sleep Latte Mushroom Extract

The wind-down ritual your evenings have been missing. Reishi + calming mushroom blend in a latte you'll actually want to drink. No melatonin. No grogginess. Just properly supported sleep.

Our Sleep Latte blends high-strength Reishi extract with warming spices into a smooth, naturally caffeine-free evening drink. Reishi is one of nature's most studied adaptogens — used for thousands of years to calm the nervous system, reduce cortisol, and support deeper, more restful sleep.

30% beta-glucan Reishi extract. Naturally caffeine-free. Smooth, earthy latte flavour. 30 servings.

Mix with hot oat milk for something that tastes as good as it works.

Reishi ExtractCaffeine FreeEvening RitualSleep
03

Matcha Latte Mushroom Extract

The focus drink that doesn't spike and crash. Ceremonial matcha + Lion's Mane extract — clean energy, mental clarity, no jitters.

Matcha delivers L-theanine — a compound that smooths out caffeine's edge and extends focus. Lion's Mane adds NGF support for longer-term cognitive performance. Together: clear-headed, calm energy that lasts.

30% beta-glucan Lion's Mane. Ceremonial-grade matcha. No sugar, no sweeteners. 30 servings.

Your new morning default.

Lion's ManeMatchaMorning RitualFocus
Ad Scripts
TikTok & Instagram —
shot-by-shot.

"You're buying the wrong mushrooms"

Ad 01
Talking head · Direct to camera · 30 sec
0–3sHook: "Most mushroom supplements are mostly filler. Here's how to tell."
3–20sMiddle: "The active compound that actually does something is called beta-glucans. Most brands contain 5 to 15%. To see real results, you need 30% or above. Check the label. If it doesn't say beta-glucan percentage — it's hiding something."
20–30sPayoff: "Getshrooms. 30% beta-glucans, lab verified, fruiting bodies only. This is what proper looks like."
CTALink in bio →

"Why does this cost £35 and this costs £20?"

Ad 02
Side-by-side product comparison · Voiceover · 25 sec
0–3sHook: "This is £35. This is £20. Want to know the difference?"
3–18sMiddle: "Same fruiting body extract. Same beta-glucan potency. One has premium packaging and a premium price tag. One just... has the mushrooms."
18–25sPayoff: "Getshrooms. Mushrooms, done properly — without the markup."
CTAShop now →

"My 10pm ritual"

Ad 03
Lifestyle POV · No voiceover · 20 sec · Evening routine
Scene 1Dim kitchen light, hands scooping Sleep Latte powder
Scene 2Oat milk steaming
Scene 3Slow pour, swirling golden latte
Scene 4Sitting down, first sip, exhale
Overlay"Reishi. Every night. Sleep like you mean it."
EndLogo + Getshrooms.co.uk — no hard sell. Pure lifestyle.

"If it doesn't say this, don't buy it"

Ad 04
Close-up product · Hand pointing · 20 sec
0–3sHook: "Before you buy any mushroom supplement, look for this."
3–15sMiddle: [Point to '30% beta-glucans' on pack] "This is the active compound. This is what does the work. No number? No proof. Don't buy it."
15–20sPayoff: "Ours is verified at 30%. Every batch."
CTASee the range →

"I swapped my coffee for this"

Ad 05
Morning routine · Lifestyle · 30 sec
0–3sHook: "I haven't had plain coffee in 3 months. Here's what replaced it."
3–20sMiddle: Show Matcha Latte prep. "Lion's Mane + matcha. Focus without the spike. Energy without the crash. I'm actually calmer but sharper — I didn't expect that."
20–30sPayoff: "Getshrooms Matcha Latte. One scoop. Every morning."
CTATry it — link in bio →

"This is what proper mushroom powder looks like"

Ad 06
ASMR product · Close-up texture · No voiceover · 15 sec
Scene 1Powder pouring — rich, fine, dense
Scene 2Teaspoon measure — satisfying scoop
Scene 3Mixing into coffee — cloud dissolving
Scene 4Finished drink — clean, beautiful
Text"30% beta-glucans. Fruiting bodies only."
End"Getshrooms. Mushrooms, done properly." — no voiceover, let the product speak.
Tone of Voice
How we
sound.

Words we use

properly real honest potent verified works daily simple actually just straightforward right

Words we avoid

revolutionary game-changing supercharge ancient wisdom premium luxury exclusive elevate wellness journey curated
✓ DO"One teaspoon. Any drink. Every day."
✓ DO"No filler. No fluff. Just properly made mushrooms."
✓ DO"Most brands contain 5–15%. Ours: 30%. Every batch."
✗ DON'T"Elevate your wellness journey with our premium range of carefully curated mushroom extracts."
✗ DON'T"Supercharge your day with our revolutionary ancient-wisdom formula."